Are games better than written situations?

For measuring cognition and behaviour without self-report, yes. For measuring whether someone would push back on a brief that is wrong, no — a game cannot pose that question without becoming a written situation. They measure different things and both are legitimate.

Does uxerhub need data from my past hires?

No. You describe the role and name up to three capabilities it cannot do without. That takes a few minutes and requires no hiring history, which is the point for teams making their first or second product hire.

The uxerhub alternative to Equalture, for product roles

By Sergio Gualda · 5 min read · Updated 18 August 2026

Equalture uses short neuroscience-based games to measure cognitive and behavioural signals from how someone plays, with a predictive model built from your own top performers, aimed largely at high-volume and frontline hiring. uxerhub uses twelve written situations to measure how someone decides in six product roles, weighted by the capabilities you name as essential. The gap is not quality — it is that one is built for hiring many people consistently and the other for hiring one person correctly.

What Equalture does better

Games beat questionnaires on one thing decisively: they observe behaviour instead of asking people to describe themselves. Self-report is the weakest link in most assessment, and removing it is a real advance.

The candidate experience is also genuinely better at volume — short, mobile, no preparation, and their site reports completion above 90% with 4.5/5 satisfaction. If you are asking five hundred people to do something, that difference is the difference between a full funnel and an empty one.

And their model learns from your own hires over time, which is a structurally sound idea: an instrument that closes the loop with retention and performance data will beat one that never finds out whether it was right.

Side by side

Everything in the Equalture column comes from their own public site. Where they do not publish something, this says so rather than guessing.

	Equalture	uxerhub
What the candidate does	Plays short neuroscience-based games	Reads twelve written situations and marks first and last choice
What is measured	Cognitive and behavioural signals, role-agnostic by construction	Domain judgment specific to six product roles
Where the benchmark comes from	A model built from your top performers and similar roles across industries	The capabilities you name for this role, before any candidate sits it — no historical data required
Built for	High-volume and frontline hiring, across 20+ languages	Low-volume, high-cost product hires. English only.
Domain knowledge	None required — that is the design, and it is what makes it portable	Everything. The situations only make sense to someone who has done one of these six jobs.

Which one you should pick

Choose Equalture if

You hire in volume and need consistency more than depth.
You need many languages and high completion rates.
You have enough hires and enough history to train a model on your own performers.
You want to reduce bias by removing self-report from the process.

Choose uxerhub if

You hire a handful of product people a year and each one matters enormously.
You do not have the hiring history to build a predictive model from — and will not for years.
You want the instrument to know what a product designer actually does.
You want a recommendation about one role, not a signal about a person.

Role-agnostic is a feature until it is not

Games are portable because they do not need to know the job. That is precisely why they scale to twenty languages and hundreds of roles, and it is a good trade for most hiring.

For six product roles it is the wrong trade. What separates a strong product designer from a competent one is not processing speed or risk tolerance — it is whether they question a brief that is wrong, what they cut when the date will not move, and what they refuse to ship. Those are domain judgments. No game can ask them without knowing the domain, and knowing the domain is exactly what stops a game from being portable.

A model needs history you may not have

Equalture's approach gets stronger the more you hire, because the model learns from your own performers. That is a real advantage at scale and a real problem below it.

A startup hiring its second product designer has no top performers to model, and will not have a usable sample for years. uxerhub needs no history: you name what the role cannot do without, and the weighting follows from that statement rather than from data you do not have.

Frequently asked

Are games better than written situations?: For measuring cognition and behaviour without self-report, yes. For measuring whether someone would push back on a brief that is wrong, no — a game cannot pose that question without becoming a written situation. They measure different things and both are legitimate.
Does uxerhub need data from my past hires?: No. You describe the role and name up to three capabilities it cannot do without. That takes a few minutes and requires no hiring history, which is the point for teams making their first or second product hire.